Monthly Archives: August 2016

Avastory Part I: Bigger Ship

This article is about my journey. My perspective.

One year ago, two friends and I built a little raft we named Avara. I wanted this to go far with this baby. To reach the top. To give benefits for those around. They also had their own motivation.

We started sailing.

Several months later, the ocean was visible. We decided to develop a product to improve lives on islands in our nation. In the same time, one of us jump out of the ship. So the two of us continued sailing the sea. Things were great. All was great. The thing was real, and still is. The islands were visible, approachable, and docked-able. And still are. We were able to sail really well, without any pile of golds up front. We collected it while sailing. Amazing to the max.

After succeeding in one island, I wasn’t satisfied. I wanted more islands. I wanted more success. There was still rooms for product and team improvements. And the sea was blue. And still is. Too many islands to get for the two of us. He focused on developing the engine, while I helped him on it and also building the ship. And finding the islands. And navigating. And stirring the wheel. And looking for the fishes. And trying to catch them. And doing the kitchen stuffs. And getting betrayed. And this. And that.

Oh, I was so overwhelmed. So overloaded.

Then he came up on the idea to get a fisherman on board. His friend, and the reputation was quite good. I also came up on the idea to get someone else to help me lift the weight. We agreed on that. So we needed a bigger ship.

Then we get the ship. Bigger. Better. It has rooms for 10. We were four. And it’s worth all of our gold.

Then we continued sailing with two new crews.

To be continued..



This article was originally posted on Avara official blog at November 9, 2015 when one of our co-founders decided to left the gang.

As people said, turnover rate in startup companies is high. People come and go for many reasons. Earlier this month, we lost one of our family member for a consulting company. Farrell was working with us for about three months since August. He is one of the co-founding member along with Mahdan and me.

He is one of the most hard-working man I’ve ever known. He just cannot stay still. He will not feel good if there’s nothing to do. His abilities are related to enterprise-scale IT analysis. From business analysis to documenting projects. Unfortunately, there are little things to do in a just-starting-up company like Avara.

We highly regards documentation. It is a very important thing to have when we are going to scale. But his skills will be well developed if he work for a bigger company (especially consultant) because there will be much more experience and mentors to help him grow.
Best of luck, Farrell. We hope you will achieve great things there! Not everyone get opportunity like you, to work abroad and return home in regular basis. So, make the most of it! And if you’re tired of Singapore working style, maybe you can come back 🙂

P.S: If you’re in Bandung, don’t forget to come over to our office. Let’s play FIFA 🙂

From your family,
Aria & Mahdan

The Formation

This article was posted at September 6, 2015 on Avara official blog.

Several months ago, my senior came to our basecamp and asked:

“Who’s leading and what’s the formation of your team?”

Then we saw each other’s face in three seconds and laughed. We never really talked about the roles, when other startups discussed about who will become the CEO, CTO, and C(you say)O. Yes, it is important. But why we didn’t talk about it?*


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